Idea Too Early
In 2004, No Rest For Bridget started as an activewear/yoga focused store in Costa Mesa, CA before the word "athleisure" was not even heard of. Bridget was a concept- Orange County women on the go who needed fashionable active wear.
By mid 2005, the business was not profitable enough to keep going. We were in the escrow to sell our business and started moving to Colorado when the broker called and said the deal fell through. That was when we made a life-changing decision to head back to California and turn this business around.
(Photo: Original active wear themed No Rest For Bridget in 2004)